A visual system project to present a fictitious season of exhibitions by Ryoji Ikeda- a Japanese electronic composer and visual artist.
Each poster has a unique imagery that is created by folding protopaper, and by projecting light on it. The imagery aims to represent each of the title pieces that are in this fictitious season. The A1 posters are then adapted for a landscape screen display.
University project with the V&A design team and led by Jo Glover, senior designer at V&A.
Poster designed for Alexander McQueen exhibition in the V&A. Photograph by Nick Knight. Cropping of the V&A logo and title was done to add depth to the composition. The poster had to follow the V&A design guidelines- using only V&A's TheSans as the font.
A self initiated project inspired by the song Whalien 52 (BTS), to introduce and allow discussion of the topic of perseverance to children. It features a whale named Holly- based on the 52 Hertz whale.
The 52 Hertz whale is known as the loneliest whale in the world. It sings at 52 Hertz but this range is not recognised by other whales, resulting in no response from other whales. Nevertheless, the lonely whale continues swimming and singing.
With perseverance being something that goes on and on, the carousel book opens to 360°, with the pages as waves flowing throughout. The user follows the whale as it 'swims' throughout the pages.
In order to have a larger presence in UAL, the dance societies came together to create Arts Dance.
The branding for Arts Dance- with the concept of being a network that connects the dancers of UAL as one dance community.
After building a dance community, the 3 dance societies presented UAL's very first dance show in 10 years.
Using a simple logo, but striking elements that flow throughout different mediums.
During my internship in HarperCollins, I had the opportunity to work on a variety of projects:
Poster designed for a drama, Broke, written by MA Screenwriting student Catherine Allen. The drama has a dark theme, with the main character being consumed by greed.
*Images are for representation purpose only.
A collaborative project to design the identity of a story festival that is targeted to 8-12 year olds in the UK. This monthly event aims to excite, entertain and enthuse. In addition to the physical festival, StoryCircus will be an online community, as well as a story app for children.
We focused on the target audience of 8-12 year olds, being the transition age from a child to a teenager. We wanted to capture the confident energy and bouncy spirit within them in the brand. We deconstructed the logo to create a visual pattern that can unite the identity across all media, keeping in mind that the brand should also appeal to adults/parents.
The brief was to communicate the meaning of a folklore.
Since most folklores are spread by word of mouth, it often result in different versions of the same story. Inspired by a Malaysian folklore about being smart, Pintar (smart in Malay) is an interactive game that includes all the different versions of the same folklore. Users are required to choose routes to complete the game. Each route ends with a lesson to learn.