Poster designed for a drama, Broke, written by Catherine Allen. The drama has a dark theme, with the main character being consumed by greed.
Moving Pictures Brief: Conceive and produce an animation to accompany one of two selected audio files that will clarify, energise and illuminate the content.
Chosen Audio: More Than a Pill voiced by Nathalie Spencer
Concept: The animation revolves around characters that follow a narrative. The design of these characters aim to be inclusive as they represent people whilst avoiding stereotypes of age/gender/etc. Familiar metaphors are used to get across more complicated themes of the audio. While the expressions and actions of the characters aim to add wit and magic into the animation, more conceptual scenes are used to express and evoke emotions like empathy.
A self initiated project to introduce and allow discussion of the topic of perseverance to children. It features a whale named Holly- based on the 52 Hertz whale.
The 52 Hertz whale is known as the loneliest whale in the world. It sings at 52 Hertz but this range is not recognised by other whales, resulting in no response from other whales. Nevertheless, the lonely whale continues swimming and singing.
With perseverance being something that goes on and on, the carousel book opens to 360°, with the pages as waves flowing throughout. The user follows the whale as it 'swims' throughout the pages.
University project with the V&A design team and led by Jo Glover, senior designer at V&A.
Poster designed for Alexander McQueen exhibition in the V&A. Photograph by Nick Knight. Cropping of the V&A logo and title was done to add depth to the composition. The poster had to follow the V&A design guidelines- using only V&A's TheSans as the font.
A visual system project to present a fictitious season of exhibitions by Ryoji Ikeda- a Japanese electronic composer and visual artist.
Each poster has a unique imagery that is created by folding protopaper. The imagery aims to represent each of the title pieces that are in this fictitious season. The A1 posters are then adapted for a landscape screen display.
A collaborative project to design the identity of a story festival that is targeted to 8-12 year olds in the UK. This monthly event aims to excite, entertain and enthuse. In addition to the physical festival, StoryCircus will be an online community, as well as a story app for children.
We focused on the target audience of 8-12 year olds, being the transition age from a child to a teenager. We wanted to capture the confident energy and bouncy spirit within them in the brand. We deconstructed the logo to create a visual pattern that can unite the identity across all media, keeping in mind that the brand should also appeal to adults/parents.
In order to have a larger presence in UAL, the dance societies came together to create Arts Dance.
The branding for Arts Dance- with the concept of being a network that connects the dancers of UAL as one dance community.
After building a dance community, the 3 dance societies presented UAL's very first dance show in 10 years.
Using a simple logo, but striking elements that flow throughout different mediums.
During my internship in HarperCollins, I had the opportunity to work on a variety of projects:
The brief was to communicate the meaning of a folklore.
Since most folklores are spread by word of mouth, it often result in different versions of the same story. Inspired by a Malaysian folklore about being smart, Pintar (smart in Malay) is an interactive game that includes all the different versions of the same folklore. Users are required to choose routes to complete the game. Each route ends with a lesson to learn.
The Bing Annual was one of the main projects I was involved in during my internship in HarperCollins Children. I worked with a team of designers and editors to design the interiors. Here are selected spreads I designed.